Anthony McPartlin, Principal Analyst
Revenue operations teams and CX teams have a lot of overlapping interests when it comes to understanding the customer and improving the buying experience. Principal Analyst Anthony McPartlin gives us an initial overview of RevOps, revealing some exciting opportunities for both functions to be stronger together. We cover:
- How does Forrester define revenue operations?
- Thinking about different B2B scenarios, what are the different buying groups, and what are their requirements from the buying experience?
- What’s the role that RevOps plays in improving operations? What sort of expertise does RevOps have that CX teams could learn from?
- What could a partnership between RevOps and the CX team look like? Where should the initial focus be?