Revenue Operations

Revenue operations bridges strategy and execution to drive superior performance and growth. Explore Forrester’s insights for revenue operations leaders and teams to help accelerate business impact.

Explore Forrester Decisions for Revenue Operations.

Insights

Blog

Revenue Waterfall Functionality To Look For When Choosing Revenue Technology

Simon Daniels 4 days ago
Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.
Blog

Revenue Operations: Nine Myths And Two Realities

Laura Cross September 15, 2023
Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.
Blog

2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots

Laura Koetzle September 3, 2023
Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.
Blog

Apollo And Mediafly Funding Signals Renewed Interest In Sales Tech

Seth Marrs August 29, 2023
This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.
Blog

How To Overcome Revenue Operations Constraints And Boost The Growth Engine

Simon Daniels August 24, 2023
Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.
Blog

Is Your B2B Organization Insights-Driven?

Jerry Zhao August 17, 2023
Few organizations argue with the need to become insights-driven, but they may not fully understand what that requires.
Blog

Clari’s Acquisition Of Groove Is A Milestone For Revenue Tech

Anthony McPartlin August 15, 2023
Clari’s acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.