Revenue Operations
Revenue operations bridges strategy and execution to drive superior performance and growth. Explore Forrester’s insights for revenue operations leaders and teams to help accelerate business impact.
Insights
Blog
Revenue Waterfall Functionality To Look For When Choosing Revenue Technology
Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.
Blog
Revenue Operations: Nine Myths And Two Realities
Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.
Blog
2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots
Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.
Blog
Apollo And Mediafly Funding Signals Renewed Interest In Sales Tech
This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.
Blog
How To Overcome Revenue Operations Constraints And Boost The Growth Engine
Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.
Blog
Is Your B2B Organization Insights-Driven?
Few organizations argue with the need to become insights-driven, but they may not fully understand what that requires.
Blog
Clari’s Acquisition Of Groove Is A Milestone For Revenue Tech
Clari’s acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.