Featuring:

Rick Parrish, VP, Research Director

Show Notes:

CX event season may be over, but we’re not done with it on the CX Cast yet! VP, Research Director Rick Parrish joins us this week to compare and contrast his experience hosting CX North America with Martin’s experience hosting CX EMEA this year. We cover:  

  • How did the common theme of Human + AI differ across the two events? 
  • What did we hear directly from the brands leading in CX? 
  • How should we think about content and CX localization? 
  • What interactive elements really grabbed attendees this year? 

Learn more about Forrester’s CX events here.  And you can find out more about what happened at each of the events here 362: Live At CX Summit North America, 2024 – Forrester and here 363: Live At CX Summit EMEA, 2024 – Forrester when we interview guests, Forrester speakers and more.