How to Rethink Your Annual Plan And Demand Strategy

Forrester Event Live In London.

Date: Thursday, 6th July 2023
Time: 14:00-19:00
Venue: The Standard, 10 Argyle Street, London, WC1H 8EG

Please join us for a session focused on the skills needed to prepare for the year ahead and build demand plans that work to demonstrate the return of efforts and investments, followed by an evening cocktail reception.

Many B2B leaders still struggle to showcase a complete planning process to their stakeholders, Too often, leaders rely on intuition and repetition of tried-and-tested marketing approaches. They plan in isolation from regional sales leadership and lack visibility into how sales intend to reach its booking and revenue goals.

In this session, participants will learn:

  • The four steps of marketing approach mapping.
  • The seven-step Forrester B2B marketing planning process.
  • How to partner with sales leadership to gather data inputs for building a marketing approach map.
  • How to align your marketing plan to your organisation’s business objectives.

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