B2B Revenue Alignment:
The (not-so) Secret To Success

Align Marketing, Sales, And Product To Create Value For Buyers — And Revenue For You 

To successfully drive growth and differentiation in a marketplace brimming with challenges, B2B leaders in sales, marketing and product must drive alignment to deliver value to buyers. Too many organisations view their customers through internally focused metrics. It’s only through end-to-end strategic alignment that organisations can create value that makes them stand out in a market where competition is fierce. 

Stop wasting time on functionally-oriented events and bring your B2B leadership together in one room to learn what aligned growth really means. Our aim is to drive cross-functional alignment, so get the most out of this event by bringing your peers across marketing, sales and product together to collectively begin your journey to driving customer value and increasing revenue.  

During this live event, Forrester analysts will help B2B leaders to: 

  • Better understand each other’s perspectives on shared challenges 
  • Identify key opportunities for partnership 
  • Find areas to start aligning their goals and strategies  


Date: Wednesday, 14th June 2023

Time: 9:00 – 12:00 (Networking Lunch Included)

Venue: Mövenpick Hotel Amsterdam City Centre, Piet Heinkade 11, 1019 BR Amsterdam

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If you have any questions or do not receive your event confirmation, please email marketingeu@forrester.com.


9:00 am – 9:30 am

Registration & Welcome

Join us for light refreshments as we welcome you to the Mövenpick Hotel Amsterdam City Centre – Conference Room “Matterhorn II”.

9:30 am – 9:40 am

Opening Session

Join Forrester Analyst, Paul Ferron, as he sets the scene for the day ahead.

9:40 am – 10:35 am

Activity and Peer Discussion

Discover how aligned your revenue team really is as we encounter real-life scenarios, their challenges, and their potential solutions.

10:35 am – 10:50 am

Case Study

Learn from someone who has successfully aligned their revenue team. We will discuss the challenges they faced and the results they’ve seen.

10:50 am – 11:00 am

Key Takeaways and Q&A

During this time, our Forrester analysts will guide you through key models that drive alignment and help you formulate the steps to success with your team. They will also answer any outstanding questions you may have.

11:00 am – 12:00 pm

Networking Lunch

Join your peers and our analysts for a networking lunch at the venue.