Date: Wednesday, 29th March 2023
Time: 08:30-10:30 (Breakfast included)
Venue: 61 Aldwych, London, WC2B 4AE, United Kingdom
Forrester Roundtable Live In London.
Trust drives revenue. Yet most financial services firms don’t know what drives customer trust or how to measure it. Because a broad range of customer perceptions and experiences accumulate over time to produce trust, earning trust is hard. Losing it, however, is easy. Forrester has developed the Financial Services Customer Trust Index (FS Customer Trust Index) to assess the level of trust consumers have with their banking and insurance providers.
In this session we will give you an exclusive preview of our UK FS Customer Trust Index research to help you understand:
- The current level of trust in the UK’s largest banking and general insurance brands.
- The seven levers that make up trust, and which ones matter most for your industry.
- Which drivers have the greatest impact on earning trust.
- How high and low trust translates into customer behaviours with outcomes related to branding, engagement, and forgiveness.
