Forrester Roundtable Live In London.
Date: Wednesday, 22nd March 2023
Time: 08:30-11:00 (Breakfast included)
Venue: 61 Aldwych, London, WC2B 4AE, United Kingdom
MQLs and MQAs have always been the main focus of B2B marketing initiatives. Since the buyer’s path has altered, so must the lead-centric marketing approach.
Learn why marketers are focusing on opportunity segments that provide better signals of intent rather than MQLs by registering for this exclusive roundtable.
In this B2B marketing roundtable, you’ll discuss the process, system, and cultural issues tied to MQLs and MQAs that can hold you back and learn:
- Why do traditional MQLs seriously restrict a marketer’s ability to impact performance?
- Why are MQAs not a good substitute?
- How can opportunity segments assist you in overcoming MQL restrictions and developing a more successful revenue process?