MQLs and MQAs have always been the main focus of B2B marketing initiatives. Since the buyer’s path has altered, so must the lead-centric marketing approach.
Learn why marketers are focusing on opportunity segments that provide better signals of intent rather than MQLs by registering for this exclusive roundtable.
In this B2B marketing roundtable, you’ll discuss the process, system, and cultural issues tied to MQLs and MQAs that can hold you back and learn:
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Principal Analyst, Forrester