George F. Colony

CEO, Forrester Research, Inc.

As founder, chairman, and CEO of Forrester Research, George is one of the most influential thought leaders in the world of business and technology.

George founded Forrester in his basement in Cambridge, Massachusetts, in 1983. He, alongside many talented and passionate colleagues, has built the company into one of the world’s most successful independent research and advisory firms, with locations in more than 21 countries. Forrester helps business and technology leaders use customer obsession to accelerate growth by being customer led, insights driven, fast, and connected — customer-obsessed organizations grow faster and are more profitable than their customer-aware competitors. George personifies the Forrester experience and the company’s values with direct, honest advice. “When I meet with a client, I have one mission,” George says. “To tell them something they don’t know.”

Throughout his career, George has made bold and counterintuitive calls about business and technology. These include the birth of client/server computing, the growth of the internet economy and the dot-com implosion, the rise of social computing, the transition from centralized IT to the cloud, and the emergence of the executable and extended internet.

George has characterized generative AI as “the biggest technology change of my lifetime.” He believes that it will usher in the end of the Web, the twilight of search (and Google), and the resurgence of trust as a critical business differentiator.

George has addressed international audiences in a number of prestigious settings, including World Economic Forum meetings in Davos, Switzerland, and Dalian, China; the Fortune Brainstorm Tech conference; the SBS Seoul Digital Forum; the United Nations’ “The Net World Order: Bridging the Global Digital Divide” conference; the ICT World Forum @CeBIT; Le Web; Cambridge University; The Commonwealth Club of California; and the Churchill Club. He has also lectured at the MIT Sloan School of Management.

George’s analysis has been quoted in The Wall Street Journal, The Economist, The New York Times, BusinessWeek, the Financial Times, MIT Sloan Management Review, and numerous other media outlets.

George is the former Chair of the Board of Trustees at Choate Rosemary Hall in Wallingford, Connecticut, and has advised the Harvard School of Engineering and Applied Sciences in various capacities. You can read George’s latest thinking on his blog, The Counterintuitive CEO.

George is a graduate of Harvard University.

The Counterintuitive CEO


The CEO’s Guide To Building Generative AI

George Colony 5 days ago
Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

Book List From The Board Of Clients

George Colony October 18, 2023
Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products that we are developing. Over the last 25 years, the Board of Clients has been extraordinarily influential, guiding us into a better future and helping us avoid unforced errors. I’ve always called the […]

The GenAI Imperative

George Colony September 7, 2023
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies, for which we typically advise a cautious approach, we believe you must act on genAI now.

Cryptocurrency For CEOs

George Colony March 20, 2023
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.