Media Coverage

Associated Press: Mike Proulx shares insights about Meta’s (formerly Facebook’s) latest earnings. Read the full article here. Read more from Mike here.

Marketplace: Sucharita Kodali shares the impacts of retail inventories going up between December and January while sales were down. Read the full article here. Read more from Sucharita here.

CNN Business: Dipanjan Chatterjee describes how geopolitical tensions around the upcoming Olympic games are prompting brands to “retreat” when it comes to their advertising efforts. Read the full article here and watch the broadcast here. Read more from Dipanjan here.

Bloomberg: Julie Ask offers perspective around Apple’s first-quarter earnings successes and misses. Read the full article here. Read more from Julie here.

The Wall Street Journal: Ted Schadler discusses IBM’s latest earnings and how the company’s years long makeover into a hybrid cloud and AI company is resonating with customers. Read the full article here. Read more from Ted here.

The Wall Street Journal: Stephanie Liu outlines changes that will still affect digital marketers and how they reach customers online in the months ahead. Read the full article here. Read more from Stephanie here.

Forbes: Betsy Summers shares how one obstacle for companies trying to use AI to coach employees is how much data clients are able or willing to put into their systems to make such software more valuable. Read the full article here. Read more from Betsy here.

City A.M.: George Lawrie shares insights about the supply chain challenges banknote maker De La Rue has faced as a result of the pandemic. Read the full article here. Read more from George here.

The Business Times: Meng Liu shares how the pandemic has forced several fintechs to pivot into the B2B payments segment, and what the future holds for that segment. Read the full article here. Read more from Meng here.

Associated Press: Glenn O’Donnell weighs in on Intel’s plans to build a $20 billion chip facility in Ohio amid the global chip shortage. Read the full article here. Read more from Glenn here.

The Wall Street Journal: Gina Bhawalkar shares how all businesses must make accessibility a priority when purchasing technology so all employees can do their jobs effectively. This article also cites Forrester data that companies are expected to spend $10 billion in 2022 on design vendors and service providers that provide accessible solutions. Read the full article here. Read more [...]

Mike Proulx and Will McKeon-White discuss the impacts of Microsoft’s acquisition of Activision Blizzard. The Times: Microsoft takes a $70bn shot at ruling the metaverse CNBC Europe: After Microsoft’s record Activision Blizzard deal, analysts say these video game stocks could be the next targets Le Monde: Microsoft, avec le rachat record d’Activision, rebat les cartes dans [...]

XLIVE: Lisa Riley shares how Forrester “cracked the code” of virtual events in the early days of the pandemic. She also offers advice about how to design successful digital experiences. Read the full article here.

The Wall Street Journal: As China lures record levels of investment into the country’s tech sector, Danny Mu discusses how Chinese companies have made inroads in sectors like databases and enterprise software in recent years. Read the full article here. Read more from Danny here.

Forbes: Brendan Witcher describes how retailer inventory issues can potentially cause problems with one out of 10 online orders fulfilled out of the store. Read the full article here. Read more from Brendan here.

HOTELS Magazine: Steve Peltzman authors an article describing how the era of predictive customer experience operations is fast coming for the hotel industry. Read the full article here. Read more from Steve here.

NBC News: In addition to highlighting Forrester 2022 Healthcare predictions, Natalie Schibell shares how clinician turnover, staff burnout, and long recruitment cycles will affect patient quality of care in the year ahead. Read the full article here. Read more from Natalie here.

Boston Business Journal: Forrester is showcased along with other Massachusetts-based companies named 2022 Best Places to Work by Glassdoor. Read the full article here. Read Forrester’s press release here.

The Washington Post: J.P. Gownder outlines how employers can minimize the psychological distance workers may feel working in remote and hybrid environments. Read the full article here. Read more from J.P. here.