MIT Sloan Management Review: Employer Branding Is the New Marketing Imperative

Macquarie Banking and Financial Services and Contact Energy will be recognized for aligning their technology and business strategies to drive growth  SYDNEY, October 14, 2024 — Forrester (Nasdaq: FORR) today announced that Macquarie Banking and Financial Services group (Macquarie BFS) and Contact Energy are the 2024 recipients of its Technology Strategy Impact Award and Enterprise Architecture [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]