Watch the full interview here. Read more from Julie here.
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See How Top Brands Shifted From MQLs To Buying Groups
Missed the live session? Watch on demand to see how Siemens, Zendesk, and Palo Alto Networks transformed revenue strategies by moving from outdated MQL models to a buying group approach.
CIBC and a senior leader from AT&T to be honored at CX Summit North America for exemplifying customer obsession CAMBRIDGE, Mass., May 27, 2025 — Forrester (Nasdaq: FORR) today announced Canadian Imperial Bank of Commerce (CIBC) as the recipient of its Customer-Obsessed Enterprise Award. Additionally, John Miller, vice president of consumer and retail solutions at AT&T, has [...]
The Associated Press: As the US administration threatens to place a 25% tariff on iPhones unless Apple begins building them in the US, VP, Principal Analyst Dipanjan Chatterjee describes how the tech giant can absorb some tariff-induced cost increases without significant financial impact, at least in the short term. Read the full article here. Read more from Dipanjan [...]
