Press Release

The event will help CX, B2C marketing, and digital leaders align brand and customer experiences to drive retention and foster long-term loyalty. SYDNEY, July 17, 2025 – Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit APAC 2025, which will take place in Sydney and digitally on August 18, 2025. Today’s customers [...]

CAMBRIDGE, Mass., July 17, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 31, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

While volatility is here to stay, embracing scenario planning can help regain control CAMBRIDGE, Mass., July 15, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 Budget Planning Guides, volatility is tempering 2026 budget optimism. Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning. Amid persistent volatility, [...]

At the event, tech, data, and security leaders will gain the skills to tackle today’s complex technology challenges and master driving innovation in a volatile world SYDNEY, July 9, 2025 – Forrester (Nasdaq: FORR) has announced the full conference agenda for its annual Technology & Innovation Summit APAC, being held in Sydney and digitally on [...]

CAMBRIDGE, Mass., July 1, 2025 — According to Forrester’s (Nasdaq: FORR)​ Global Total Experience Score Rankings, 2025, while Tesla enjoys a strong brand perception among its customers, it fails to connect with potential buyers, and represents the widest perception gap across more than 400 brands evaluated across 10 industries and 13 countries. The auto manufacturer achieved a [...]

Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty  NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR)​ Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer [...]

CX hit an all-time low in North America, while Europe made some gains and Asia Pacific struggled NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year’s decline in customer experience (CX) quality — weaker employee experience, [...]

Debuted this year, the Brand Experience Index measures the interconnectedness between brand and customer experience, enabling companies to quantify their integrated impact NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and non-customers are more likely to purchase from, recommend, prefer, and pay a premium [...]

CIBC and a senior leader from AT&T to be honored at CX Summit North America for exemplifying customer obsession   CAMBRIDGE, Mass., May 27, 2025 — Forrester (Nasdaq: FORR) today announced Canadian Imperial Bank of Commerce (CIBC) as the recipient of its Customer-Obsessed Enterprise Award. Additionally, John Miller, vice president of consumer and retail solutions at AT&T, has [...]

This year’s award winners, Brenntag and e&, will be recognised at CX Summit EMEA London, May 21, 2025 — Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The award recognises organisations that place their customers at the centre [...]

Awards honor B2B organizations that drive revenue growth through effective alignment of marketing, sales, and product strategies May 15, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA). [...]

The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty  SINGAPORE, May 14, 2025 — Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 [...]

CAMBRIDGE, Mass., May 6, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2025, with contract value at $290.9 million, down 7% compared with the prior year. “We expect 2025 to be marked by volatility, and this is reflected in our first-quarter metrics and the decline [...]

Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent CAMBRIDGE, Mass., May 6, 2025 — As generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by the end of 2025 — [...]

CAMBRIDGE, Mass., April 22, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

The award recognizes organizations that establish comprehensive security and risk strategies to both safeguard their enterprises and cultivate trust among key stakeholders  CAMBRIDGE, Mass., April 16, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes organizations that implement a robust security, privacy, and risk [...]

New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions CAMBRIDGE, Mass., April 10, 2025 — According to Forrester’s (Nasdaq: FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked [...]

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks PHOENIX and CAMBRIDGE, Mass., April 1, 2025 — B2B organizations and go-to-market teams have fallen out of step with today’s buyers, who are younger, rely more [...]

Along with the Technology Strategy Impact and Enterprise Architecture Awards, this year, organizations can also apply for Forrester’s inaugural Data & AI Impact Award in April  CAMBRIDGE, Mass., March 18, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its annual global Technology Awards for Technology Strategy Impact and Enterprise Architecture, which recognize [...]