Press Release

Unveiled at B2B Summit North America, Forrester’s GTM singularity research urges B2B leaders to shed old go-to-market principles as buying gets more complex PHOENIX and CAMBRIDGE, Mass., April 27, 2026 — Forrester’s (Nasdaq: FORR) latest research, The GTM Singularity Is Here, unveiled today at B2B Summit North America, is a clarion call to B2B leaders across marketing, sales, customer success, and product functions to finally discard decades-old go-to-market (GTM) practices and embrace a new ARC (augmented, resilient, and collaborative) GTM approach that engages today’s AI-enabled buyers and customers.  Despite years of volatility driven by changing buyer behavior and unprecedented information [...]

CAMBRIDGE, Mass., April 22, 2026 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2026.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here.  Instructions are provided to ensure that the necessary audio applications are downloaded [...]

AI’s move into the physical world is already delivering tangible impact for consumers  CAMBRIDGE, Mass., April 15, 2026 — Forrester (Nasdaq: FORR) today released its The Top 10 Emerging Technologies In 2026 report, which highlights a pivotal shift in AI from digital experimentation to real-world transformation. AI is moving beyond software into physical environments — powering robots, vehicles, and ambient experiences that are already changing how consumers communicate, work, and buy.  As the pace of AI innovation continues, agentic software and [...]

Forrester’s Technology Strategy Impact, Enterprise Architecture, and Data & AI Impact Awards will recognize winners across Asia Pacific, Europe, and North America, honoring excellence within each region CAMBRIDGE, Mass., April 7, 2026 — Forrester (Nasdaq: FORR) today opened calls for nominations for its annual global Technology Awards across three categories: Technology Strategy Impact, Enterprise Architecture (in partnership with The Open Group), and Data & AI Impact. These awards recognize high-performing organizations for driving measurable business outcomes [...]

Low AI fluency, uneven adoption, and marginal productivity gains are limiting enterprise-scale impact  CAMBRIDGE, Mass., April 2, 2026 — According to Forrester’s (Nasdaq: FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and investment into measurable business impact. One of the key factors holding businesses back is low artificial intelligence quotient (AIQ) — Forrester’s measure of AI aptitude — with many employees lacking a clear understanding of how to use AI. Other barriers include an overemphasis [...]

At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success CAMBRIDGE, Mass., April 2, 2026 — Forrester (Nasdaq: FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26–29, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across [...]

Escalating tech costs, volatile hardware markets, energy supply disruptions, and sovereignty mandates will erode purchasing power in the region SINGAPORE, March 26, 2026 — According to Forrester’s (Nasdaq: FORR) Asia Pacific Tech Market Forecast, 2026 To 2030, the region will spend over US$437 billion on acquiring new technology between 2025 and 2030. Forrester estimates that total spending on [...]

 Embeds generative AI capabilities through Forrester AI, enabling clients to access trusted insights directly within their daily tools and workflows CAMBRIDGE, Mass., March 12, 2026 — Forrester (Nasdaq: FORR) today announced that Forrester AI (formerly Izola), its generative AI tool, is now certified for Microsoft Teams and available as an app in Microsoft Marketplace. The [...]

The global event series will bring together customer experience, marketing, and digital business leaders at CX Forum East, CX Forum West, and CX Summit EMEA CAMBRIDGE, Mass., March 2, 2026 — Forrester (Nasdaq: FORR) today announced the agenda for its global customer experience (CX) event series: CX Summit EMEA, being held in Amsterdam, June 8–10, 2026; CX Forum East, being held in New York City, June 16–17, 2026; and CX Forum West, being held [...]

B2B Summit is the must-attend event for marketing, sales, customer success, and product leaders to modernize their traditional go-to-market strategies CAMBRIDGE, Mass., February 19, 2026 — Forrester (Nasdaq: FORR) today announced that rock band The Fray will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix, April 26–29, 2026. This year’s B2B Summit North America theme, “GTM Singularity,” will enable B2B marketing, sales, customer, and product leaders — through Forrester’s research, frameworks, and guidance — to adapt to evolving buyer behaviors and modernize their go-to-market (GTM) [...]

CAMBRIDGE, Mass., February 12, 2026 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2025, with contract value (CV) down by 6%, at $292.4 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated: “While we saw areas of momentum in cash [...]

Despite US tariffs, tech spend across Asia Pacific, Europe, and North America will continue to grow this year CAMBRIDGE, Mass., February 2, 2026 — Forrester (Nasdaq: FORR) projects that global technology spend will grow by 7.8% in 2026 to reach $5.6 trillion — up from $5.2 trillion in 2025. According to Forrester’s Global Tech Market [...]

CAMBRIDGE, Mass., January 28, 2026 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here.  Instructions are provided to ensure that the necessary audio applications are downloaded and [...]

Updated portfolio is designed to foster more peer networking and hands-on learning to help leaders turn ideas into action fast CAMBRIDGE, Mass., January 28, 2026 — Forrester (Nasdaq: FORR) today announced a strategic update to its global events portfolio, reinforcing the company’s continued commitment to delivering greater value, relevance, and flexibility to its event attendees. Building on its flagship Summits, the firm is introducing shorter, more intimate one- to one-and-a-half-day Forums that emphasize deeper engagement, more curated programming, and formats aligned [...]

Buying groups are growing larger, procurement is becoming more influential, and trials are now essential to reducing risk CAMBRIDGE, Mass., January 21, 2026 — According to Forrester’s (Nasdaq: FORR) report, The State Of Business Buying, 2026, generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services. While genAI searches are the starting point for B2B buyers, leaders are increasingly relying on their internal and external buying networks — comprising colleagues and external influencers, respectively — to justify and de-risk purchasing decisions. The typical buying decision now includes 13 internal stakeholders and nine [...]

The event will enable B2B marketing, sales, customer success, and product leaders to modernize their go-to-market strategies and unlock mutual value for buyers and sellers in the AI era  CAMBRIDGE, Mass., January 15, 2026 — Forrester (Nasdaq: FORR) today announced the theme and agenda for B2B Summit North America, being held in Phoenix, April 26–29, 2026. With more than 90% [...]

Only 6% Of Jobs In The US Will Be Automated By 2030 Forrester (Nasdaq: FORR) forecasts that automation and AI will have a real but modest impact on jobs through 2030. While AI could account for 6% of total US job losses, equating to 10.4 million roles, widespread AI-driven job replacement remains unlikely, as labor [...]

Awards recognize B2B organizations that drive successful business outcomes by aligning marketing, sales, customer, and product or achieving excellence in a particular function CAMBRIDGE, Mass., November 17, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Forrester’s B2B Awards recognize organizations that have successfully aligned their marketing, sales, product, [...]

CAMBRIDGE, Mass., October 30, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2025, with contract value at $288.1 million, down 7% compared with the prior year.“Despite ongoing market uncertainty, we delivered operating margin and EPS growth this quarter,” said CEO and Chairman George F. Colony. [...]