About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

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Privacy Policy

Forrester respects your privacy. The type of information and ways we collect and use the information you provide while on our website (“Website”), Forrester mobile applications (“Apps”) or our Tap Application ( “Tap”, and collectively with our Website and Apps, the “Site”) and during certain other interactions are listed below:

When does Forrester collect information?

Forrester may collect certain information when an individual:

  • Registers for use of this Site or uses the Site.
  • Registers for use of the Forrester Communities or posts information on a shared area of the Site.
  • Purchases certain products or services from us.
  • Registers for one of our events or teleconferences.
  • Seeks employment opportunities with Forrester.
  • Wishes to obtain more information about our products and services.

What information does Forrester collect?

Forrester collects the following information:

  • Personal contact information you may choose to provide while visiting or registering on our Site. This information may include your name, address, company name, job title, telephone number, email address, and the name and email of third parties you may provide to us.
  • If you register to participate in Forrester Communities or other shared areas of the website, you may be asked to create a profile. Your profile may be made available to other members of the shared site(s) and may include the registration information you provide as well as other information you choose to add such as work history and education.
  • We also collect behavioral information about how you use the Site.
  • If you are using Tap, then we collect the content you post, link, store, share or otherwise make available on Tap, including text, links, photos, graphics, audio, videos, location data or other material (“Your Taps”). If you connect to your Facebook account, then we will also receive your name, email address, friend list and public profile information from Facebook. We receive your location data when you use Tap so that we can provide relevant suggestion of nearby companies and brands for Your Taps.
  • If you are applying for a job at Forrester, we may also collect your resume, work history, and education if you choose to provide or upload your resume via the Site.

How does Forrester use the information?

We use the information collected as follows:

  • Forrester uses personal information you share with us to provide products or services that you request, answer your inquiries or communicate with you about your account or transactions with us, and send you information about features on the Site or changes to our policies. We may also disclose certain data to third parties that perform services on our behalf and have a need to access the data in connection with those services. Contractual agreements between us and such third parties provide that your information will be kept confidential and secure.
  • If you are using Tap, Your Taps are publicly available on the application. We may use Your Taps in a number of different ways, including displaying it, reformatting it, incorporating it into other works, creating derivative works from it, promoting it and distributing it. We may also share Your Taps with third party businesses so that they can improve their products and services and provide responses to Your Taps. If you are connected to your Facebook account on Tap, your name or user ID that you use with Facebook will be publicly displayed along with Your Taps and such information may be viewed by and shared with third party businesses.
  • Forrester may use your email address to send periodic promotional emails and special offers, and if you use Tap, we may also send you communications about Your Taps, your account and the Tap application.
  • Forrester regularly analyzes data pertaining to visitor trends, research consumption, and research grading in order to improve our research, plan site enhancements, and measure overall site effectiveness.
  • Forrester collects the contact information of event attendees at the time of registration. An attendee's name, title, company, and/or country will be transferred to sponsors of the event. An attendee's name, title, company, and/or country will be available to event attendees during the event.
  • Forum event attendees are provided with badges having bar codes that may be scanned at sponsored activities or sponsor booths. Attendee contact information is transferred to any sponsor that scans the badge.
  • As a member of or participant in Forrester Communities or other shared services, your profile information may be shared with other members to enable collaboration.


  • Behavioral information collected by our web analytics vendor is used to analyze data pertaining to visitor trends, research consumption, and research grading in order to improve our research, plan Site enhancements, and measure overall Site effectiveness. We may also use cookies or web beacons to help us offer you products, programs, or services that may be of interest to you and to deliver relevant advertising. We may use third-party advertising companies to help tailor Site content to users or to serve ads on our behalf. These companies may also employ cookies and web beacons to measure advertising effectiveness.
  • Aggregated (non-personally identifiable) user behavior collected through cookies or web beacons may be shared with our other third-party service providers to either analyze or execute marketing programs.
  • Please note that Forrester or other Forrester vendors or third-party advertisers may also use cookies that are independent of those placed by our analytics contractor (for example, to remember your password or tailor Site content).
  • Cookies and web beacons do not contain personally identifiable information; however, if you are a registered user, we may store this information with your registration information to enable us to better serve you. Use of cookies may also allow Forrester to automate your access to password-protected portions of the Site making it unnecessary for you to have to re-enter your password each time you visit our Site.

What You Can Do

  • You can contact Forrester if you believe your personal information is incorrect.
  • You can unsubscribe from promotional emails you receive at any time by clicking the link at the bottom of the email and may disable notifications on your mobile device. You may not be able to opt-out of important service announcements and administrative messages.
  • You can choose to control and/or delete cookies from your hard drive. See the Cookie section above for more details.
  • You can choose to not let anyone scan a bar code at a Forrester event unless you want that sponsor to have your contact information. Please contact Forrester at the email below if you prefer that your name, title, company, and/or country not be added to the attendee list for the event.
  • There may be public areas of the Site that allow you to post or upload information. Any information you choose to upload or post can be viewed by all users. We discourage you from uploading any personal information in these areas of the Site.
  • If you are using Tap and you do not want your name or user ID associated with Your Taps, you can choose not to link to your Facebook profile, however, this may diminish your user experience and lower the credibility of Your Taps. You may delete your account and the Tap application from your mobile device if you no longer wish to access Tap, but Your Taps will remain on Tap even after such deletions.
  • You can always contact Forrester at +1 617.613.5730 or +1 866.367.7378 (toll-free in the US and Canada) should you have any questions or concerns.
  • Changes to this policy may be posted from time to time. All versions will reflect a posting date. We encourage you to visit this page periodically for changes.

Additional Information That May Be Of Interest

  • Forrester account managers, analysts, and other members of the research staff can place research documents into a client's Research Bookmarks. To prevent duplicate placement of research, research and account management employees can review the contents in this area.
  • We have implemented technical, administrative, and physical security measures that are designed to protect your information from unauthorized access, disclosure, use, and modification. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.
  • We operate globally and may transfer your personal information to our affiliate companies or third parties in locations around the world for the purposes described in this privacy policy. Wherever your personal information is transferred, stored, or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. Additionally, when using or disclosing personal information transferred from the European Union, we use standard contract clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards, or obtain your consent.
  • Forrester does not knowingly collect any personal information from children and does not market or offer services to children. You must be at least 13 years of age to access the Site.

Last updated December 26, 2017