AdAge – How Forrester Began Practicing The Marketing It Preaches

As enterprises govern data and AI together, the year ahead will bring a renewed focus on deepening partnerships between business and IT and shifting back to predictive AI AUSTIN, Texas and CAMBRIDGE, Mass., September 9, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 tech leadership and artificial intelligence predictions, which will be unveiled this week [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]