Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer [...]
CX hit an all-time low in North America, while Europe made some gains and Asia Pacific struggled NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year’s decline in customer experience (CX) quality — weaker employee experience, [...]
