CMOs Should Implement A Blended In-House Agency Model
Today, 42% of global marketers are taking a hybrid in-house agency approach, forcing CMOs to choose between strategy and execution for each campaign. Forrester instead recommends that firms implement a blended in-house agency design, where they can weave key capabilities across creative, digital marketing, and media to capitalize on each agency’s strengths. See more in this blog post from author Jay Pattisall, who was previously group director at Digitas.
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