A new Forrester Wave™ evaluates the 13 most significant digital experience delivery providers — Acquia, Adobe, Demandware, Digital River, HP Autonomy, hybris, IBM, Intershop, OpenText, Oracle, salesforce.com, SDL, and Sitecore — based on current offering, strategy, and market presence.
While no vendor was named a Leader, Adobe and hybris outpaced the competition thanks to technical integration of acquisitions and strong visions. Sitecore and IBM also placed as Strong Performers, while the remaining vendors placed as Contenders.
“Overall, we found many areas of differentiation, but client adoption and usage is a mixed,” writes analyst Mark Grannan in a blog post. “While some organizations have made strides in contextual, omnichannel delivery, many fail at customer data management. Almost all of the vendors focused on customer acquisition but many haven’t begun to support the entire customer life cycle. But despite no Leaders, these 13 vendors are definitively tracking toward the goal of an integrated platform for enterprise digital customer experiences.”