Don’t Buy Into “Buy Buttons” Just Yet
Is the energy around buy buttons premature? Vice President and Principal Analyst Sucharita Mulpuru recently analyzed the state of this eCommerce hot topic for key players: Pinterest, Facebook, Twitter, Instagram, Google, and perhaps the most disruptive — Amazon.
Given that more and more eCommerce traffic is organic, Mulpuru doesn’t expect a major shift in how shoppers buy anytime soon. In fact, she would argue that the biggest opportunity from social networks isn’t sales — it’s the data around what keywords and images are trending.