Is the energy around buy buttons premature? Vice President and Principal Analyst Sucharita Mulpuru recently analyzed the state of this eCommerce hot topic for key players: Pinterest, Facebook, Twitter, Instagram, Google, and perhaps the most disruptive — Amazon.

Given that more and more eCommerce traffic is organic, Mulpuru doesn’t expect a major shift in how shoppers buy anytime soon. In fact, she would argue that the biggest opportunity from social networks isn’t sales — it’s the data around what keywords and images are trending.

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