Salesforce has experienced stunning financial growth, but to rise to the level of IBM, Oracle, SAP, and Microsoft, the company will need to make changes to its pricing model to meet the promise it has made to investors. According to a new Forrester report, Salesforce will need to increase deal sizes, push into new product categories, and achieve GAAP profits by slowing expense growth by 2017.

These changes will squeeze Salesforce’s customers, many of whom are already dissatisfied with the high cost of ownership, inflexible pricing model, and product portfolio. Forrester expects Salesforce to make modest changes to its pricing model and aggressively push acquired and organically developed products and services at a premium price tag.

Learn more about the research here.