Maybank reclaims the top spot due to its focus on delivering positive customer emotions that engender loyalty SINGAPORE, September 27, 2023 — Forrester’s (Nasdaq: FORR) 2023 Malaysia Banking Customer Experience Index (CX Index™) reveals that banks in Malaysia have been steadily improving their CX quality over the past two years. This year’s top brand, Maybank, saw an improvement [...]
Forbes: In an interview, VP, Principal Analyst Michele Goetz outlines reasons why companies are investing in generative AI consulting. She adds genAI increases customer satisfaction and improves net promoter scores. Read the full article here. Read more from Michele here.