FT.com and Forrester Research B.V. (Nasdaq: FORR), the premier source of research and analysis on the global Internet economy, today announced a partnership to provide registered users of the leading international business information portal with access to Forrester’s acclaimed eResearch™.
Under the terms of the one-year deal, due to commence in July of this year, FT.com users will be able to search the entire contents of Forrester’s eResearch archive and receive “Quick Views” of inquiry-relevant Forrester Reports. In addition, FT.com users will be given top-line data from Forrester’s Technographics® consumer profiling research, plus links to competitively priced Baseline Research packages for small businesses and entrepreneurs.
“Forrester’s reputation for insight, innovation, and excellence is a perfect complement to the editorial leadership of the Financial Times and FT.com,” comments Michael Murphy, chief operating officer at FT.com. Forrester’s focus on new technologies and how they are fundamentally changing business is a powerful value-added service for FT.com’s rapidly growing readership of global business leaders.”
Emily Nagle Green, managing director of Forrester Research B.V., adds, “Significantly, this partnership is an important first for Forrester — marking as it does the first-ever syndication of our eResearch to a media company. Partnering with FT.com provides us with an ideal platform to extend the reach of our influential strategic thinking to the million-plus global senior executives who rely on FT.com’s extensive and respected reporting of international business on the Web. FT.com is the perfect channel for distributing our research products and provides an effective means to extend the availability of our products to companies beyond our traditional corporate audience — particularly in Europe.”
FT.com (www.ft.com) is the world’s leading business information portal and the Internet partner of the Financial Times. It combines agenda-setting editorial content with comment and analysis, relevant financial data, discussion groups, unique dossiers on key businesspeople, and a range of tools to search the Web, manage a working day, and seek out leisure opportunities. FT.com’s 1.7 million unique monthly users generate 35 million monthly page views, delivering a premium audience to advertisers.
Forrester’s Technographics European Benchmark Research program provides continuous quantitative information about consumers’ attitudes toward and adoption of technology across 11 European countries. By applying a unique segmentation model to survey data from both Internet users and offline consumers, Technographics offers an innovative way of developing marketing plans for any technology-based product or service.