Forrester Research (Nasdaq: FORR) today announced that one of its most respected and longest-serving analysts has been appointed to lead its pan-European B2B research and head the company’s UK core skills practice. Based in London at Forrester’s UK Research Centre, Meringer will oversee a team of analysts located in London and Amsterdam. She will report directly to Cliff Condon, Forrester’s group director of strategy research at the company’s European headquarters in Amsterdam, Netherlands.
Meringer assumed her European role in November after transferring from Forrester’s corporate headquarters in Cambridge, Mass., where she was director of Forrester’s eBusiness Organization & Services Research group, responsible for helping senior executives deal with organizational and staffing issues as they transform their firms into eBusinesses. She also helped these executives choose the appropriate eCommerce integrators to help with their transformations.
“Julie’s deep experience and proven leadership will be invaluable as we continue to extend our research output to meet the needs of clients operating in Europe’s dynamic Internet economies,” Condon commented. “During her 10 years with Forrester, Julie has established herself as a visionary in both IT and eCommerce organizational models and the fast-growing services market. In addition to writing the first Report defining the organizational approach to eCommerce, she has developed groundbreaking research on the transformation of the services market from helping companies to devise solutions for internal challenges to managing interenterprise processes and technologies. She is a sought-after speaker at major industry events and a very popular analyst for client-related strategy sessions.”
“By 2005, European businesses will trade more than €1 trillion online. This makes Forrester’s European B2B research stream an essential tool for firms seeking to develop business strategies to support supplier connections, supply chain management, and business-to-business commerce,” Meringer said. “Also, Forrester’s eCommerce UK Core Skills output provides firms with essential analysis fundamental to building successful Internet businesses — regardless of industry sector. This research examines the implementation and development of the Internet in the UK and also covers consumer technology developments, business environment influences, and business model challenges.”
Amsterdam-based Senior Analysts Jaap Favier and Charles Homs of the European B2B research team will report to Meringer, as will Associate Analysts Caroline Sceats and Shobhit Kakkar of the London-based UK Core Skills team.
Prior to joining Forrester, Meringer was an English teacher in Japan. She is a graduate of the University of New Hampshire.