Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced the release of eResearch 2.0, a major enhancement to its industry-leading research and technology platform. eResearch 2.0 introduces significant innovations in three major areas: personalization, customization, and search; modular packaging and pricing; and unlimited access to analysts for research inquiries. The company also announced the introduction of several new research products, including two new European research offerings in the mobile commerce and telecommunications areas, as well as a product vertically focused on the automotive industry.
“eResearch 2.0 represents Forrester’s ongoing commitment to develop innovative research formats and delivery methods for our clients through state-of-the-art technology,” said William M. Bluestein, Ph.D., president and chief operating officer. “Last year, eResearch 1.0 showcased the industry’s first research developed primarily for the Internet with paper as the secondary means of distribution. eResearch 2.0 extends our use of technology even further by introducing Research Alerts, which notify clients directly when relevant research has been released. This innovative new release also offers enhanced online search features that enable more efficient research accessibility and easy-to-use personalization and customization.”
Bluestein continued, “Careful analysis of our clients’ online research usage also led us to recast our research packages into a modular format that enables precise research targeting based on each client’s specific needs. We believe that this approach opens new opportunities to expand Forrester’s client base.
“In addition to these innovations, we have combined our Internet and telephone-based inquiry services to offer the most comprehensive research inquiry service available. This represents another industry first — extending research inquiry access to all registered eResearch 2.0 users. Moreover, analysis of client telephone inquiries and site search queries will inform our development of further Web site innovations and features.
“Growth in the number of Forrester’s registered users and page views per registered user confirms the popularity of our research platform,” continued Bluestein. “Our latest innovations reflect our drive to practice what we preach. We tell clients that personalization and customization make the Internet a more compelling environment for their customers. To continue as the leader in Internet research, we will continue to bring these capabilities to bear for our clients.”
Forrester also announced several new research offerings today, including new research vertically focused on the automotive industry. As the $1 trillion global automotive industry transforms to eBusiness, auto manufacturers, suppliers, and dealers face significant new challenges. Forrester’s automotive research will provide a complete understanding of the business-to-business and business-to-consumer issues and opportunities facing this industry.
Two new European research offerings will focus on mobile commerce and telecommunications. Mobile commerce research will provide a pragmatic, objective view of business opportunities in Europe’s mobile Internet. The telecom research will address the challenges of the industry in Europe and will help telcos, industry suppliers, and new service providers profit from escalating change.