Forrester Events today announced that CXDC 2016, the newest addition to its global series of Forums for customer experience (CX) professionals, will take place on Monday, September 12, in Washington, D.C. Focusing on the unique CX challenges facing the public sector, the Forum will showcase Forrester’s expertise when it comes to the specific goals and needs of CX leaders at federal and other government agencies.

“Governments face more pressure than ever to become customer-obsessed,” said Cliff Condon, chief research and product officer at Forrester. “But as agencies attempt to lay the groundwork for more customer-centric operating models, they face the same obstacles that have plagued their CX legacies for years. With the launch of CXDC 2016, Forrester will equip government leaders with the necessary tools to deliver experiences that drive customer compliance and engagement, as well as ultimately contribute to overall mission success.”

Forrester’s top analysts and thought leaders, along with a roster of government CX innovators and leading CX solution providers, will collectively tackle the public sector’s most immediate and pressing challenges to instill a better sense of trust and understanding of how customers are being supported. Hosted by Forrester Senior Analyst and government expert Rick Parrish, the event will cover key themes including customer understanding, design thinking, measurements and metrics, and leadership and culture.

To register for a press pass, please contact Jenna Burpee.