Forrester Forum To Explore The Future Of Internet Retail In Europe
Forrester Research, Inc. (Nasdaq: FORR) today announced plans for the upcoming Forrester Marketing & New Media Forum, “Selling To Europe’s Digital Consumers,” to be held November 1-3, 1999, at the Beurs van Berlage in Amsterdam, Netherlands. This two-and-a-half-day Forum will focus on how companies can use technology to influence consumer shopping and boost online sales.
Forum speakers will explore how Internet technology is changing consumer shopping habits in Europe; what strategies retail, marketing, and media companies need to adapt; how the Internet can be used to drive online and offline sales; and why most Web sites fail and what must be done to fix them.
“European consumers are ready to buy online,” says Emily Nagle Green, Managing Director, Forrester Research B.V. “Retailers need to get serious about selling to digital consumers. This Forum will tell retailers the real story about their online customers using Forrester’s Technographics® data.”
At the Forum, Forrester will present the results of the first-ever European Technographics survey of 16,500 consumers, revealing their use of and attitudes toward technology. This information will be critical to understanding consumers’ buying habits as companies plan product strategies and sales tactics.
The Forrester European Marketing & New Media Forum will feature case studies highlighting some of today’s leaders in Web marketing. These presentations, from companies such as Yahoo! Europe and Ericsson, will help retail, marketing, and new media executives use technology to build deeper customer relationships and drive sales.
Featured speakers include: Dr. Bernd Kundrun, Executive Board Member and President, Newspaper Division, Gruner + Jahr AG & Co.; Fabiola Arredondo,Managing Director, Yahoo! Europe; Alastair Tempest, Director General, Public Affairs & Self Regulation, Federation of European Direct Marketing; Tony Salter, Chief Executive Officer, Boxman Group; David P. Main, Commercial Director, GUS Home Shopping Group Ltd., Great Universal Stores plc; and Osten Franberg, Director, Wireless eCommerce, Ericsson.
In addition to Green, featured Forrester speakers will include: Mary Modahl, Vice President, Research, Forrester Research; Chris Charron, Research Director, Forrester Research; Cliff Condon, Group Director, Forrester Research B.V.; Andrew Parker, Senior Analyst, Forrester Research B.V.; and David E. Weisman, Group Director, Forrester Research.
The Forrester European Marketing & New Media Forum is the sixth in a series of seven Forrester Forums taking place in 1999. Forrester Forums are designed to provide opportunities for senior executives to informally share ideas, discover the latest technology tools and vendors, and develop successful business strategies.