WHAT: Forrester Research, Inc. (Nasdaq: FORR) Webinar: Best Practices For Improving Collaboration Between The CIO And CMO
Once believed to sit on opposite ends of the business spectrum, marketing and technology increasingly intersect, and it is time for chief information officers (CIOs) and chief marketing officers (CMOs) to focus on the benefits of collaboration. With strong partnerships, marketing and IT departments have completed successful Web site integrations in record time, improved business intelligence efforts to help drive customer engagement, and implemented new marketing technologies to better engage customers. Successful relationships have not only affected the business, but have also helped to elevate the marketing and IT functions within the organization.
Join Forrester analysts for this complimentary Webinar, which will feature the nine key best practices for improving the CIO-CMO relationship based on the recent Forrester Leadership Boards exclusive research report, “Partnering For Success: The CIO-CMO Relationship.”
The Forrester Leadership Boards are exclusive peer networking groups that bring together select industry executives and Forrester analysts to share best practices. The Boards encompass six programs for IT professionals: The CIO Group, Applications & Program Management Council, Enterprise Architecture Council, Infrastructure & Operations Council, Security & Risk Management Council, and Sourcing & Vendor Management Council; three programs for marketing professionals: The CMO Group, Interactive Marketing Council, and Direct Marketing Council; and two programs for technology industry professionals: Analyst Relations Council and Technology Marketing Executive Council.
WHEN: August 14, 2007 at 10:00 a.m. EDT
WHO: Featured Forrester speakers include:
- Liz Brady, Senior Analyst, The CIO Group
- Cindy Commander, Analyst, The CMO Group
WHERE: To register for the complimentary Webinar, visit: http://www.forrester.com/ciocmoregistration