Global events organizer, Penton Technology Media, today announced that Forrester Research (Nasdaq: FORR), is named as exclusive research partner for its UK flagship event, Internet World UK 2002. Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society.
Today’s announcement is one more reason why Internet World UK 2002 is the “must attend” business and technology event of the year. As official research partner, Forrester will provide insight and stimulate debate on key issues like systems, product developments, and the players of the global business community.
During the event, all visitors and exhibitors will have access to a keynote session developed and delivered by a senior Forrester analyst, plus a high-level Internet World UK Net Visions panel debate chaired by Forrester.
Also, in conjunction with Penton Technology Media, Forrester will develop an online questionnaire for all event visitors. The results of this poll will form the basis of a new, exclusive research report providing a “temperature check” of the UK’s Internet and technology market and the emerging issues and trends crucial to business success. These findings will be published after the event as an exclusive within a key UK business publication.
“We are proud to announce Forrester as research partner for Internet World UK 2002. Forrester’s reputation within the industry is exemplary and, as such, we feel that it is an ideal partner for the UK’s biggest technology and business event,” said Caroline Turvey, head of marketing development and conference director at Penton Technology Media. “We are extremely confident that Forrester¿s considerable expertise will provide valuable industry insight and stimulate debate on key areas both during and after the show.”
“Partnering with Penton Media for Internet World UK 2002 enables Forrester to make significant contribution to this pre-eminent UK event’s theme and speaker programme,” added Dennis van Lingen, Forrester’s marketing director for Europe. “Equally, it provides us with a platform to engage UK and European industry leaders in a meaningful dialogue about their businesses and to provide them with the strategic tools to enhance their technology IQ. We also welcome the opportunity to connect with Internet World UK visitors as a means to create a valuable new research report.”
Building on its reputation as the UK’s leading Internet business event, Internet World UK 2002 includes dedicated events featuring world-class representatives from the content management, eCRM, Internet security, collaborative commerce, and new media/new marketing sectors.
Penton Media (NYSE: PME) is a leading, global business-to-business media company that produces market-focused magazines, trade shows and conferences, and Web sites. Penton’s integrated media portfolio serves the following industries: Internet/broadband; information technology; electronics; natural products; food/retail; manufacturing; design/engineering; supply chain; aviation; government/compliance; mechanical systems/construction; and leisure/hospitality. For more information, visit www.penton.com.