Forrester, one of the most influential research and advisory firms in the world, has won the 2016 CIO CHOICE Award in the Business Technology Research And Consulting category for the third consecutive year.

Amid a gathering of more than 400 CIOs and ICT business leaders, Forrester has been recognized with the CIO CHOICE 2016 honor at an exclusive Red Carpet Night event, which is a neutral and independent ICT vendor recognition platform in India. The winners of the prestigious CIO CHOICE Awards are determined by means of an independent voting survey completed by CIOs from across India, judging each nominee based on product performance, customer satisfaction, and continued customer service.

“2016 will be a critical year for companies to improve their ability to serve digitally savvy, empowered customers. To thrive in the age of the customer, CIOs need to embrace the BT [business technology] agenda — the technology, systems, and processes to win, serve, and retain customers,” says Mukesh Jain, Forrester’s country manager for India. “We are honored to receive this recognition from the CIO community in India, as it validates the value Forrester provides to business and technology leaders in leading the BT agenda for customer-obsession transformation.”

You can learn more about how Forrester can help you drive the BT agenda in the age of the customer here.