Forrester Research, Inc. (Nasdaq: FORR) today announced the expansion of its analysis of the telecommunications industry. By focusing on eBusiness opportunities and challenges facing service providers, the expanded research offering will address industry-specific issues to aid providers as they build more powerful online relationships with customers and suppliers.
“The telecom industry faces a daunting transition into the world of eBusiness,” said Christopher Mines, group director, research. “Forrester’s Telecom eBusiness lens provides a ‘Whole View’ into the business-to-business and business-to-consumer challenges of becoming an eBusiness. Our industry-focused research will explore big ideas and themes to guide service providers’ eBusiness strategies.”
Forrester’s Telecom eBusiness research lens will focus on how providers can use the Web to support and sell to consumers, profit from mobile eCommerce, and build a network applications infrastructure. It will help them overcome bundling and branding challenges and provide insight into opportunities at the intersection of Internet and wireless services, online sales and customer support, and network and hosting infrastructure strategies.
“Telecom companies are struggling to get their customer and supplier relationships online,” said Mark Zohar, research director. “Our expanded research will help them incorporate new Internet business models and meet the challenges of Dot Com insurgents.”
The launch of Telecom eBusiness strengthens Forrester’s commitment to thought leadership in the telecom industry. Recent Report titles include: “The Dawn Of Mobile eCommerce,” “Networked Services Platforms,” “Telecom’s Online Retail Future,” and “Telecom eMarketplaces Unfold.”