Forrester Research (Nasdaq: FORR), has been appointed — for a second consecutive year — as Official Research Partner to the ICT World Forum @ CeBIT 2004. Running in conjunction with CeBIT from 17 to 19 March 2004 in Hannover, Germany, the ICT World Forum is an exclusive, invitation-only conference designed for C-level execs to showcase the ideas and opinions of some of the leading strategic thinkers in today’s ICT world. Forrester served as Official Research Partner at the inaugural ICT World Forum @ CeBIT 2003.
“The addition of Forrester Research to the ICT World Forum @ CeBIT offers delegates a unique added value. We already attract the most senior CEO speakers and delegates. Now we can offer these delegates and speakers high-level access to Forrester — one of the most respected global technology research firms,” commented Alexander Glos, executive producer of the ICT World Forum @ CeBIT 2004.
As official Research Partner, Forrester will advise and consult in speaker recruitment and program development for the ICT World Forum 2004, as well as provide cooperative sales and marketing efforts designed to drive the most qualified delegates to the event.
¿Partnering with the ICT World Forum @ CeBIT 2004 is an important driver of Forrester’s influence with senior executives who are involved in applying technology within their organizations to achieve competitive advantage. We were very impressed with the level of speakers that the 2003 event attracted, and it proved a most valuable platform to engage these senior executives on a very personal level,” said Robert W. Davidson, managing director, Europe, Forrester Research B.V.
CeBIT is the most widely known ICT trade fair in the world, covering the entire spectrum of information technology, telecommunications, software, and services. Every year, it serves as the leading event for this sector, attracting 6,500 exhibitors from more than 60 countries and some 700,000 visitors from across the globe. For further information on CeBIT, please see: www.cebit.de.