Forrester Research, Inc. (Nasdaq: FORR) today announced Brian Kardon as the new vice president of strategy and marketing. Kardon’s primary responsibilities include working closely with other members of Forrester’s executive management team on the company’s long-term strategy as well as overseeing the marketing and development of Forrester’s products and service offerings. Kardon reports to George F. Colony, Forrester’s chairman of the board and chief executive officer.
“Brian’s distinguished career in marketing, corporate strategy, and business development is the perfect combination of skills and experience for Forrester as we move the company forward,” said Colony. “As a former senior executive at leading publishing, online, and consulting firms, Brian will be invaluable as we continue to help our clients thrive on technology change.”
Kardon was senior vice president and chief marketing officer at Cahners Business Information, the world’s largest business publisher. During his five-year tenure, Kardon was instrumental in growing the company from $500 million to $1 billion in annual revenues. He also had profit-and-loss responsibility for Cahners In-Stat Group, Cahners’ technology research division.
Before Cahners, Kardon was at HomePortfolio as its executive vice president, marketing and business development. In that capacity he directed product management and marketing in addition to business development at the leading online marketplace for home design, products, information, and services.
“I was a Forrester client at HomePortfolio,” said Kardon. “I experienced firsthand the extraordinary benefits of the company’s insightful research and analysis. I’m thrilled to be joining this respected industry leader.”
Kardon also spent six years at Braxton Associates, the strategy consulting division of Deloitte & Touche, where he was director of the marketing strategy practice and worked with marquee clients like Coca-Cola; Nabisco; Sears, Roebuck and Co.; Merck; and Ralph Lauren.
A frequent speaker and contributing writer, Kardon’s commentary and articles have appeared in numerous publications, including The New York Times, Planning Review, Discount Merchandiser, and American Demographics, among others. He has been a guest lecturer and featured speaker at The Conference Board, Magazine Publishers of America, and the Information Industry Association.
Kardon holds an M.B.A., with a concentration in marketing and finance, and a B.S. in economics from The Wharton School, University of Pennsylvania.