Forrester Research, Inc., (NASDAQ: FORR), announced today that it has appointed Zion Group as its official independent sales representation in South Africa. This move reflects a continued investment in supporting companies across Europe, Middle East, and Africa (EMEA). Specifically, the agreement enables Forrester to better serve its South African clients and to help companies in this region gain competitive advantage based on improved business and technology decisions. Forrester¿s executive breakfast briefing on ¿The Economics of IT,¿ which takes place at The Hyatt in Johannesburg on September 23, 2005, will mark the formal launch of the independent technology and market research firm¿s increased focus on ¿ and activity in ¿ South Africa.
¿Forrester¿s mission is to help businesses thrive on technology change,¿ said Robert Davidson, President of Forrester Research EMEA. ¿With local representation, we are better positioned to provide value and expertise to national, international, and global companies based in South Africa through our portfolio of technology research, consumer and market data, consulting, and executive membership offerings.¿
Forrester¿s research offering delivers a comprehensive, unified view of technology’s impact on business, from deep information technology issues to broad strategic goals. Forrester¿s forward-thinking advice and in-depth analysis allows senior professionals from around the world to gain business advantage and make future-proof decisions.
Simon MacDonald, CEO and founder of Zion Group, comments: ¿Forrester clients in South Africa are now able to benefit from global knowledge and market expertise, with all the advantages of a local channel and delivery model to meet their sales and service demands.¿
At the beginning of this year, Forrester redefined its global geographic regions to align more closely with those of its growing international client base. The three regions comprise: Forrester Americas (North, Central, and South America); Forrester EMEA (Europe, the Middle East, and Africa) and Forrester Asia-Pacific (Japan, Korea, ANZ, Greater China, Singapore, and India).
Executive Breakfast: ¿The Economics Of IT¿- September 23, 2005
The Hyatt, Sandton, Johannesburg
On Friday September 23, 2005, Forrester will host an executive breakfast briefing at which it will showcase some of its recent research and analysis on the topic of ¿The Economics of IT.¿ David Metcalfe, Senior VP of Research for Forrester EMEA, will chair this high-level event, which is set to inform CIOs and other senior technology and business executives on how to address questions such as: ¿What is the average IT budget as a percentage of total revenues for my industry?¿ Specifically, the event will show that industry average IT spending levels have no meaning without understanding a firm¿s placement along five crucial dimensions, including technology¿s role in products and services; business volatility; and competitive pressure.
For further details and/or to register for this event, please go to: www.forrester.com/events.
If you are a member of the media, and you would like to attend the Forrester Executive Breakfast, or hear more about Forrester¿s presence in South Africa, please send an email with your full contact details to: