Forrester Research To Release Major New Findings On The Future Of Media
Forrester Research, Inc. (Nasdaq: FORR), the leading independent research firm for the Internet, announced today that new research entitled “Broadband And New Devices Redefine The Internet” will be released at eMarketWorld.com’s first eMediatainmentWorld, June 28, at the Westin Bonaventure Hotel in Los Angeles.
eMediatainmentWorld is the first and only conference and marketplace focused exclusively on the development and distribution of Internet-based media and entertainment content, services, and applications.
Summarizing five years of industry-leading research in online media and entertainment, Josh Bernoff, principal analyst for Forrester Research, is set to describe how broadband and new Internet devices will characterize thesecond wave of Internet media at a press conference kicking off the eMediatainmentWorld conference, Wednesday morning, June 28, at 10 a.m. in the California Ballroom.
Among the research data to be revealed are the informed projections that broadband will be found in 41 percent of all online households by the year2003 and that 43 percent of online households will use interactive TV or Web cell phones along with their PCs. Effects of these dramatic increases in the use of broadband and new devices will be felt in the areas of content downloading and media streaming, among others, according to the research.
“Entertainment and media companies think they have the Internet figured out, but they are about to find out just how wrong they are,” Bernoff said. “Many companies will have to completely rethink their current narrowband, PC-focusedonline strategies as a result of the findings I will present at the conference.”
Bernoff will be available for press interviews after the session. Members of the press who would like to attend any or all of eMediatainmentWorld,including this press conference, may contact Gary Robinson at Bender/Helper Impact at 310/473-4147 for registration information.
eMediatainmentWorld will address six program channels representing the top emediatainment content and eCommerce categories: electronic media, print media, motion pictures, music, sports, and games/gaming. eMediatainmentWorld is produced by eMarketWorld.com, organizer of @d:tech and eHealthcareWorld, the preeminent events in their industries. eMediatainmentWorld is one in a series of conferences and expos designed for top-level executives of targetedvertical markets. For more information on exhibiting, sponsorship or attending eMediatainmentWorld contact Neil Hoyt at 800/535-1812 or via email at email@example.com, or visit the Web site at www.emediatainmentworld.com.
eMarketWorld.com is an Internet company that combines vertical industry-specific conferences with highly transactional exchange floors toform an eBusiness Marketplace to educate senior executives on the opportunities offered by the Internet and enable them to accelerate theirimpact on the new economy. These content-rich programs are targeted toward both buyers and sellers and promote dynamic networking and knowledge sharing opportunities. Each conference explores the critical issues facing the rapidlychanging and fiercely competitive Internet landscape.
eMarketWorld.com plans to coordinate more than 50 conferences by the end of 2000 including @d:tech and eHealthcareWorld. eMarketWorld.com is a partner company of Internet Capital Group (Nasdaq:ICGE). To obtain information on allof eMarketWorld.com’s conferences and trade shows, contact company headquarters in Richmond, Va. at 804/643-8375 or visit www.eMarketWorld.com.