Forrester Research, Inc.’s (Nasdaq: FORR) Summit For Marketing Leaders returns to Sydney on September 15, 2015. Entitled “Connect, Engage, Deliver,” the Summit will focus on the real-world solutions to critical challenges faced by marketing leaders to connect and engage with today’s customers and how to nurture a customer-obsessed imperative throughout the organization.
Michael Barnes, Forrester Research vice president and research director, Asia Pacific, said, “Customer obsession is no longer an option for technology leaders, it’s a necessity. Forrester’s Summit For Marketing Leaders will provide insight and solutions to connect with audiences, engage with people in innovative ways, and deliver value quickly to lead tomorrow’s customer obsessed organizations.”
The Summit will equip companies with a comprehensive understanding of how to improve their customer experience (CX) quality and increase customer loyalty in the age of the customer. In addition, the Summit will officially launch the 2015 Forrester Research Customer Experience Index for Australia. Forrester’s CX Index™ is the market’s leading customer experience measurement and decision tool. The CX Index gives companies the ability to measure the quality of their customers’ experience and connect those measures to actions and results, as well as compare their CX performance within and across industries. Forrester will also launch its CX Index for India at its Summit For CMOs+CIOs in Mumbai on September 22.
Keynote speakers at the Summit include:
— Shar VanBoskirk, Vice President, Principal Analyst, Forrester Research
— Jason Bradshaw, Head of Customer Experience, Target Australia
— David Williams, Global Head of Customer Experience, Cochlear
— Julie Nestor, Vice President, Brand, Rewards and Digital Commerce, American Express
The Summit is supported by Squiz, SugarCRM, MediaMath, Oracle, Marketo, and media partners CMO Australia magazine and Marketing magazine Australia.
The event will take place at the Four Seasons Sydney on September 15, 2015. For more information, please visit: http://forr.com/ml15ua.