Forrester’s Elliott Sees Instagram Video As ‘Borrowed Innovation’
In response to Facebook’s unveiling of video for Instagram, Forrester Principal Analyst Nate Elliott notes that Facebook has always borrowed heavily from other sites — and has done so with great success. “For instance, when Twitter was just gaining momentum, Facebook redesigned its newsfeed to allow for Twitter-style rapid conversations. And when Foursquare started to make waves, Facebook introduced a check-in functionality (that lives on today in users’ ability to tag their status updates to certain locations).”
According to Elliott, adding Vine-like functionality to Instagram is just the latest example of Facebook grabbing a feature from a small social competitor and offering it to hundreds of millions of its own users. “This model of ‘borrowed innovation’ has worked well for Facebook — bringing interesting new features to audiences that the social startups can only dream of. It also keeps Facebook’s services fresh and is one of the reasons more than a billion people still use the site every month.”
For additional analysis from Forrester Principal Analyst Nate Elliott, visit his blog here.