In reaction to Apple’s opening keynote at its WWDC conference, Forrester Principal Analyst Charles Golvin notes that this unveiling has been about providing customers tremendous innovation “under the covers,” with improved lifetime of the product, battery life, and experiences that matter — not whizzy gadgets — that people will actually use and that will benefit their lives. “These enhancements are going to continue to strengthen Apple’s leadership in the ecosystem battle for customer loyalty.”
But on the flip side, Forrester Vice President and Principal Analyst James McQuivey notes that the iTunes Radio announcement turned out “to be much ado about almost nothing.” He notes: “Apple has announced a fine music service that will be perfectly adequate for iTunes music listeners. But none of what the company announced moves the industry forward or changes the game.” In fact, McQuivey’s take is that Spotify and Pandora have little to worry about from Apple — assuming the company won’t suddenly remove their apps from the App Store — and instead need to be looking at the overall question facing music today: “How can you profit from a business that is no longer a product but is just a feature in Google’s, Microsoft’s, and Apple’s bigger schemes?”
While it’s possible Apple still has something up its sleeve in the music realm, McQuivey concludes: “If the company has waited this long to release these features, it either means Apple doesn’t care to revolutionize music once more or it means that the music labels are bound and determined not to let Apple revolutionize music once more.”
And, while today’s unveilings at WWDC continue to propel Apple forward as the leading industry innovator, Forrester Vice President and Principal Analyst Frank Gillett questions Apple’s long-term game plan when it comes to its role in the enterprise. He writes in a new blog post: “Is Apple aiming to help people at work, or only in their personal lives, forcing them to switch between Microsoft Office or Google Apps and iWork as they move through their day?” What is clear, notes Gillett, is that Apple compared well to the Google I/O May announcements, “satisfying its developers with next-generation OS improvements — but leaving trend watchers hungry for the special event that marks Apple’s reveal of a groundbreaking innovation.” Read the full analysis here.