We are now in the #AgeoftheCustomer, in which buyers are using technology to gain more power over the purchase process. That power flows from customers’ newfound ability to seamlessly price, critique, and direct their purchases using online tools, information, and interactions. These trends force enterprises to be more flexible, more nimble, more global, and more connected than ever before, and the best way to thrive is to create a customer-obsessed enterprise. “While the pace of change feels extreme, most marketing leaders are energized by what they see as new opportunity for marketing to take a more strategic leading role,” notes Forrester Vice President and Principal Analyst Laura Ramos.
On Wednesday, December 18, @Forrester will host a #ForrIdeas Twitter chat with Forrester Vice President and Principal Analyst Laura Ramos on what it takes for CMOs and marketing leaders to inspire their firms to become more customer-obsessed and win in this new digital age.
Please join us at 12 p.m. ET on Wednesday, December 18, to participate in the chat. Follow @Forrester on Twitter, and search for the hashtag #ForrIdeas to find the chat. You can follow Laura Ramos at @lauraramos. We will focus the chat around the following questions:
Q1: What has your company done to innovatively delight customers and become more customer-obsessed? #ForrIdeas
Q2: How is your company creating more digitally relevant content? What’s the key to making content more engaging? #ForrIdeas
Q3: How does your company put customer-obsessed analysis, answers, and action into practice? #ForrIdeas
Q4: In the #AgeoftheCustomer, what challenges do you face around becoming more customer-obsessed? #ForrIdeas