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Press Release
Forrester Reveals The Top 10 Highest-Performing Brands In Its 2026 Global Total Experience Score Rankings At Its CX Events
June 9, 2026
Introduced last year, the Total Experience Score evaluates the combined influence of brand and customer experience on overall brand perception among both noncustomers and customers AMSTERDAM, Netherlands and CAMBRIDGE, Mass., June 9, 2026 — According to Forrester’s (Nasdaq: FORR) 2026 global Total Experience Score rankings of 375 brands evaluated across Asia Pacific, Europe, and North America in 2025 and 2026, 41% improved their scores while only 3% declined. A compelling total experience — calculated by combining Forrester’s Customer Experience Index (CX Index™), Brand Experience Index (BX Index™), and, for the first [...]
Press Release
Forrester Announces AI Forum Singapore And Sydney 2026 Agendas To Convert Rising AI Investment Into Customer Value And Trust
June 4, 2026
The Forums will equip business and technology leaders with the frameworks and insights needed to scale AI and deliver measurable outcomes SINGAPORE, June 4, 2026 — Forrester (Nasdaq: FORR) today announced the full conference agendas for its AI Forum Singapore, being held on August 20, 2026, and AI Forum Sydney, happening August 25, 2026, both [...]