Forrester Research, Inc. (Nasdaq: FORR) announces the hiring of Senior Analyst Lucine A. King to join the company’s eBusiness Trade research team. King joins Forrester from Booz-Allen & Hamilton, where she served as a lead associate within the Consumer and Engineered Products Industry Practice.
King brings valuable experience in consulting, corporate strategy, and marketing channel strategy. As a lead associate for Booz-Allen & Hamilton, King developed business unit and marketing strategies for large industrial and consumer product manufacturing companies.
Prior to Booz-Allen & Hamilton, King spent 10 years with General Electric, where she held various project management positions in product development and postmerger integration for global markets. She holds a B.S. in materials science and engineering from Northwestern University, an M.S. in materials science and engineering from Case Western Reserve University, and an M.B.A. in finance from the Wharton School of the University of Pennsylvania.
“Lucine’s deep industry background in working with manufacturing companies greatly complements our team,” said Bruce D. Temkin, research director at Forrester. “Her background will offer practical guidance in aiding companies to develop their eBusiness strategies.”
“I’m thrilled to join a company as committed to and experienced with guiding companies toward success as Forrester is,” remarked King. “I look forward to working with Forrester in helping our clients examine the impact of the Internet on their business-to-business relationships.”
Forrester’s eBusiness Trade research team focuses on technology-enabled business, market models, and strategies for business-to-business relationships.