Marketing Dive – Forrester: Sustainability Presents New Opportunities For Marketers

Awards recognize organizations that successfully implement strategies and initiatives to deliver outstanding customer experiences and accelerate business outcomes CAMBRIDGE, Mass., November 30, 2023 — Forrester (Nasdaq: FORR) today opened the call for nominations for its 2024 Customer-Obsessed Enterprise Awards. Open to organizations across Asia Pacific, Europe, and North America, these awards recognize firms that put [...]

71% of enterprises are experimenting with real use cases for generative AI  CAMBRIDGE, Mass., November 30, 2023 — According to Forrester (Nasdaq: FORR), firms that actively harness generative AI (genAI) to enhance experiences, offerings, and productivity will realize outsized growth and will outpace their competition. Between July and September 2023, the number of enterprises that are [...]