Marketing Dive – Forrester: Sustainability Presents New Opportunities For Marketers

The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty  SINGAPORE, May 14, 2025 — Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 [...]

CAMBRIDGE, Mass., May 6, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2025, with contract value at $290.9 million, down 7% compared with the prior year. “We expect 2025 to be marked by volatility, and this is reflected in our first-quarter metrics and the decline [...]