Marketing Dive – Forrester: Sustainability Presents New Opportunities For Marketers

Only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs  SYDNEY, Australia, September 12, 2024 — According to Forrester’s (Nasdaq: FORR) Digital Experience Review™: Australian Mobile Banking Apps report, 75% of Australian online adult banking customers have used their mobile banking app in the past month, up from 59% [...]

Service enables data and tech leaders with enterprisewide responsibilities in data, AI, and analytics to create business value from data and accelerate business outcomes  AUSTIN, Texas and CAMBRIDGE, Mass., September 10, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief [...]