Marketplace – What Social Media Advertising Tells Us About Inflation
Marketplace: Principal Analyst Tina Moffett shares reasons why social media is experiencing the biggest growth in advertising.
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AI Isn’t A Hardware Contest — It’s A Human Test
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Press Release
Forrester Launches Forrester AI Agent For Microsoft 365 Copilot To Deliver Research-Driven Insights Into Leaders’ Workflows
April 28, 2026
The agent empowers leaders with secure access to actionable research within their everyday tools Forrester (Nasdaq: FORR) today launched the Forrester AI (formerly Izola) agent for Microsoft 365 Copilot, enabling clients to securely access trusted Forrester research and guidance directly within their daily workflows at no additional cost for existing license holders. This announcement follows Forrester’s recent Microsoft Teams integration, continuing to redefine how clients engage with research and advisory firms. [...]
Press Release
Forrester: The GTM Singularity Is Collapsing Traditional Go-To-Market Approaches
April 27, 2026
Unveiled at B2B Summit North America, Forrester’s GTM singularity research urges B2B leaders to shed old go-to-market principles as buying gets more complex PHOENIX and CAMBRIDGE, Mass., April 27, 2026 — Forrester’s (Nasdaq: FORR) latest research, The GTM Singularity Is Here, unveiled today at B2B Summit North America, is a clarion call to B2B leaders across marketing, sales, customer success, and product functions to finally discard decades-old go-to-market (GTM) practices and embrace a new ARC (augmented, resilient, and collaborative) GTM approach that engages today’s AI-enabled buyers and customers. Despite years of volatility driven by changing buyer behavior and unprecedented information [...]