WHAT: Forrester Research, Inc. (Nasdaq: FORR) Marketing Forum 2007: Reinventing Marketing For Customer-Centricity

Media fragmentation, new communication channels, fast-changing customer behavior, and the pressure to prove the effectiveness of marketing spending require that companies rethink marketing’s role, redefine the marketing organization, and radically change age-old processes. In order to succeed, companies must transform their mission and organize around customers — not products or channels. At this Event, leading Forrester analysts will present research on how marketing organizations are leading their firms toward customer-centricity. Industry executives will share their companies’ experiences and best practices for transforming their organizations and effectively partnering to reach their clients within this changing environment.

WHEN: April 11-12, 2007


InterContinental Miami
100 Chopin Plaza
Miami, FL 33131
+1 305/577-1000

WHO: Featured speakers include:

  • Lester Wunderman, Chairman Emeritus and Founder, Wunderman
  • Michael Fasulo, Chief Marketing Officer, Sony Electronics
  • Sylvia Reynolds, Chief Marketing Officer, Wells Fargo
  • Randy Susan Wagner, Chief Marketing Officer, Orbitz Worldwide by Travelport
  • Eric Kintz, Vice President, Global Marketing Strategy & Excellence, HP
  • Ian Beavis, Vice President, Marketing, Kia Motors America
  • Don Friedman, Executive Vice President and Chief Marketing Officer, CA
  • Gary Skidmore, Corporate Officer, Executive Vice President, Harte-Hanks

CONTACT: Complete Event information is available at: www.forrester.com/marketingforum2007.

MEDIA: Members of the media can register for Forrester Marketing Forum 2007 by providing their full contact information to press@forrester.com.