While Web sites have become easier to use, they’re still mostly one-dimensional. By serving up flat, single-channel experiences, sites fail to engage customers before and after they make a purchase or brand decision. The heart of the problem is that most individual channel experiences do not acknowledge that the customer is inherently three-dimensional. Three-dimensional customers weave in and out of channels, bringing their interests, needs, and past experiences along with them.
Companies and brands must meet the needs of demanding customers and earn their repeat business and recommendations to their networks – offline and online. It’s a tall order. The most effective way to engage customers and meet their needs across channels is for the Web to evolve from a single-channel experience into the center of the relationships that companies have with their customers.
Forrester’s Consumer Forum 2009 is tailored specifically for marketing and strategy professionals. The Event will explore how customers interact with multiple channels and how the Web and other digital channels can enhance the entire relationship that a company has with its customers.
WHEN: October 27–28, 2009
WHERE: The Fairmont Chicago 200 North Columbus Drive Chicago, IL 60601 866.540.4408
WHO: More than two dozen of Forrester’s industry-leading analysts will be joined by featured industry speakers including:
- Brad Brooks, Corporate Vice President, Windows Consumer Product Marketing, Microsoft
- Barry Judge, Chief Marketing Officer, Best Buy
- Bob Kraut, Vice President Marketing Communications, Pizza Hut
- Sophia Stuart, Executive Director, Mobile, Hearst Magazines Digital Media
- Virginia Suliman, Vice President, Web Design & Development, Hilton Hotels Corporation
The Forum offers track sessions designed for a variety of marketing and strategy roles, including: Consumer Market Research professionals, Consumer Product Strategy professionals, Customer Intelligence professionals, eBusiness & Channel Strategy professionals, Interactive Marketing professionals, and Marketing Leadership professionals. Members of Forrester Leadership Boards will be attending peer-networking events. 21sponsors, including platinum sponsor Acxiom and gold sponsors Blast Radius, Critical Mass, Experian, Molecular, and TouchCommerce will take part in a Solutions Showcase. Attendees can also register for the pre-Forum Web Site Brand Review Workshop on October 26, 2009.
In addition, the third annual Forrester Groundswell Awards for excellence in social technologies will be presented at the Forum.
CONTACT:Complete Event information is available at www.forrester.com/consumerforum2009.
MEDIA: Members of the media can register for this Event by providing their full contact information to email@example.com.