Forrester identified and evaluated 12 of the most important mobile marketing tools and technologies, including mobile ad analytics, augmented reality, and mobile messaging. Ranking each from minimal to significant success, the report assesses technology based on current state, future value, the next stage of maturity, and the overall trajectory.
As technology advances, engaging consumers in their mobile moments demands an entirely new approach and skill set that enterprises cannot cost-effectively build fast enough on their own. This new report equips marketers with the information necessary to plan their next decade of investments in mobile marketing solutions.
Contact us for copy of the new TechRadar™ report, and check out this blog post for more information.