Barnes & Noble’s new Nook tablets will keep the company competitive in the tablet market this holiday season, but they don’t fundamentally change the game against Amazon and its Kindle, writes Forrester Research Senior Analyst Sarah Rotman Epps in a new blog post.
“As it scales back its brick-and-mortar stores, Barnes & Noble’s biggest challenge is to grow its digital relationships with consumers,” notes Rotman Epps. “A Forrester survey conducted in August 2012 reveals the gap between Amazon and B&N in this arena: 31% of US online consumers say they have a credit card on file with Amazon, compared with only 5% who say the same of B&N. Even with the video store, B&N lags behind Amazon in giving consumers reasons to engage, especially with services like Cloud, Prime, and eCommerce beyond media.”
Read more of Rotman Epps’ analysis on her blog.