Forrester recently analyzed the demand for connected cars and the features that consumers are interested in having in their next vehicles, estimating that one-third of US drivers want connected car features — but today’s offerings are not meeting their expectations.
The report predicts that a new class of inexpensive, retrofit devices will enable all players, not just automakers, to bring a new breed of transport services to market. Other key findings of the report include:
- 31% of US adults who own or lease a vehicle are interested in internet connectivity in their vehicle.
- 28% are interested in location-based status about contacts.
- 23% are interested in an app store for car-specific apps.
- 31% are interested in interactive voice responses.
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