One-Third Of US Adults Want Connected Car Features
Forrester recently analyzed the demand for connected cars and the features that consumers are interested in having in their next vehicles, estimating that one-third of US drivers want connected car features — but today’s offerings are not meeting their expectations.
The report predicts that a new class of inexpensive, retrofit devices will enable all players, not just automakers, to bring a new breed of transport services to market. Other key findings of the report include:
- 31% of US adults who own or lease a vehicle are interested in internet connectivity in their vehicle.
- 28% are interested in location-based status about contacts.
- 23% are interested in an app store for car-specific apps.
- 31% are interested in interactive voice responses.
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