Grandma and grandpa are on Facebook! A new Forrester Research report about the digital behaviors of seniors shows that 49% of digital seniors in the US are using the social networking giant. Overall, 60% of seniors are online — that’s more than 20 million Americans. Those are just some of the data points that paint a picture of the digital behaviors of seniors, a demographic with money to spend and one that is important to many consumer brands. The report is based on a survey of more than 10,000 online US seniors.
Read more about digital seniors’ technology adoption and attitudes in this blog post by Forrester Research analyst Gina Sverdlov.