Instagram is quickly cementing itself as the preferred social network among 18- to 29-year-olds. Brands and businesses that want to utilize the new wave of voice assistants — such as Amazon’s Alexa, Apple’s Siri, and Google Assistant — need to make sure these services meet consumer demand. Read this report to understand why Europeans adopt technology and how you can give your European customers the technology-enabled, emotion-rich conversations they crave.

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