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The New York Times – With Fewer Ads on Streaming, Brands Make More Movies
The New York Times – With Fewer Ads on Streaming, Brands Make More Movies
The New York Times: VP & Principal Analyst Dipanjan Chatterjee discusses why advertisers are deliberately putting more focus on Hollywood-level brandedcontent to better integrate themselves into consumers’ lives. This article has also been syndicated to Firstpost. Read the article here.
Agentic buying will touch 75% of B2B purchases by 2027. Explore Forrester's 2027 Predictions guide for B2B leaders to uncover five shifts needed to maintain trust and control.
Mobile has drastically changed modern marketing. Mobile is the consumer’s primary and preferred device. And marketers are moving spend to mobile in droves. The Forrester report “Mobile Advertising Trends To Watch – Take Steps To Prepare Your Strategy Today” highlights how mobile is shaping advertising trends in 2020 and beyond and what actions B2C marketers should consider. In [...]
Forrester expects global social advertising spend to reach $165.6 billion in 2023, up from $75 billion in 2018 — a CAGR of 17.1%. Asia Pacific and the rest of world will grow fastest, capturing the US and Europe’s share of global social advertising spend. Asia Pacific’s share of global spend will increase from 30% in [...]
