The State Of US mCommerce 2018
While many digital leaders still view mCommerce as a scaled-down form of eCommerce, Forrester’s data forecasts that mCommerce from smartphones will surpass $117 billion in 2018 alone. Strengthening this breakthrough, US smartphone retail sales are expected to influence $1.3 trillion in 2018. This forecast focuses on the current state of mCommerce and how it will evolve by 2022 and highlights restrictions like low conversion rates and lackluster app downloads.
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